LONDON 2012 OLYMPIC LOGO
20.08.08
When you consider the job that branding has to play you have to admit that the London 2012 logo has already been extremely successful.
The process of branding must above all create a concept that stays in the minds of your intended target audience. Love it or hate it, this has undoubtedly been the case and as with all design, it is subjective and open to interpretation.
What appeals to one person will not appeal to another and the designers have in fairness come up with a design that they hope will still be relative come the 2012 games.
As no one can predict the future of graphic design, the London 2012 logo may be 'of it's time' or seriously outdated. That's the beauty of design.
The logo was created by the branding consultancy Wolff Olins. They are a hugely successful company and this is not the first time that their work has met dissaproval or caused controversy.
The main controversy over the logo seems to be the amount of money that was paid to Wolff Olins for their work. Sure £400,000 is a vast sum of money, but when you're a highly successful company with stacks of huge clients and a proven track record, then these are the fees you can expect to charge. This is a company at the top of their game and as with all walks of life this enevitably brings huge financial rewards.
Opinions at Design Conditioner are divided, but from a personal point of view and as I have written this article, I give it the thumbs up and believe it's a real grower.
